In 2018 we used 770 tons packaging material. In 2021 with our new formula, this went down to 650 tons.
Sustainability is so important to us that we naturally keep a close eye on our packaging, too.
The packaging must be able to withstand the effects of pressure, moisture or gas, to avoid a massive food waste. We care about our planet just as much as we do about our product.
We managed to reduce plastic without losing quality and the durability.
In 2018 we used 770 tons packaging material. In 2021 with our new formula, this went down to 650 tons.
That’s 120 tons less than before: that would be about as much as 6 full school buses or middle-sized trucks.
For every product we found the perfect formula of reduction.
On average it is about 15 % of plastic reduction- for our Patisserie even 25% and for the Classic 17%.
The first paper-based packaging of our Goodness and Wellbeing line "Multigrain" and "30% less sugar" was launched in 2022. It is a brand-new wrapping in PAP-PPmet, which reduces the use of plastic by about 60% compared to our Classic line. Furthermore, if incinerated, the paper-based wrapper minimizes the release of fossil CO2, reducing impact on the environment.
Furthermore, our packaging experts are in constant exchange with packaging manufacturers and research institutes to make further improvements. We are also investing internally in research and development projects to get closer to our common goal of more sustainable enjoyment of our products.
We have traced a path that we will keep for the long term, for this is the only way we can eventually repay the planet for the magnificent gifts it offers us. Another important commitment that shows who we are.
Find out more
