We are meeting these new requirements by optimizing existing recipes and developing new ones. In 2020, we revised all our recipes and were able to reduce the total sugar input by 4% overall (comparing the same products from 2018).
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Indulgence cannot be reduced to the sensory level alone, but can be defined much more broadly: excellent taste, enjoyment in moderation, leading a healthy and balanced lifestyle - all with the good conscience that the products were produced in a socially and ecologically sustainable manner. We meet this need with new product developments, sustainability along the entire production chain, and our diverse support of sports and health.
Goodness is your choice.
There is a growing need among our consumers to do something good for themselves, to feel mentally and physically healthy, and to take a holistic approach to their own well-being - while at the same time enjoying everything in moderation.
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We are meeting these new requirements by optimizing existing recipes and developing new ones. In 2020, we revised all our recipes and were able to reduce the total sugar input by 4% overall (comparing the same products from 2018).
In 2022, we launched the new "Nutritional & Functional" product line with two products:
Multigrain
Less sugar
We believe the natural flavors of quality ingredients speak for themselves. That's why we only use real vanilla pods, cocoa, and we freshly roast our hazelnuts in house for an even more intense aroma.
We don't need artificial colors to make our products appealing. The vibrant hues in our treats come naturally from ingredients like fruits, vegetables, and spices.
We use traditional baking methods and high-quality ingredients, as well as high standard packaging materials to ensure long-lasting freshness, without the need for artificial preservatives.
We source our ingredients from non-genetically modified crops, ensuring the natural integrity of our products.
