Good things tell our story

Loacker: 100 years of passion, dedication, and "Che bontà"! We've honed our craft for generations, creating wafers that stand the test of time.

The story of a family

We are what we have always been

The satisfaction of working on something that brings pleasure to millions of people makes us love our work all the more. It gives us a love of life itself.

The values that guide us

For a century, Loacker has remained steadfast in its commitment to excellence. We believe that quality is not a destination, but a continuous journey of improvement. We meticulously select only the finest ingredients, sourced from trusted partners who share our passion for perfection. As we look to the future, we're excited to explore new possibilities while staying true to our roots.

Loacker family old picture with pastry chefs Alfons and Armin in the bakery shop in Bolzano - Loacker

“The Dolomites is a land that tells fantastic
stories, in which nature always plays
a fundamental role, as it does in our products”

Alfons Loacker, 1933

“We look for the best ingredients, we create the best recipes, and we craft the best products we can – as we would for our friends”

Armin Loacker, 1984

“We need to make sure that our values
don’t get lost... We can make something good for our next generations.”

Andreas Loacker, 2015

The mountains: our muse, our home

In the 1970s, we found our true home nestled amidst the breathtaking Dolomites. Our headquarters are nestled at the foot of the iconic Mount Sciliar, which is the very emblem of our brand standing as a testament to our deep-rooted connection to the mountains. Sure, the weather here can be a bit moody, but the air? Always crisp, always pure, always infusing our wafers with that unmistakable taste of the Alps.

View of the Sciliar/Schlern

Webcam

Find out more about our history

100 years of "Che bontà!"